Job Description
DIGITAL COMMUNICATIONS SPECIALIST - TRANSIT AGENCY
POSITION: Digital Communications Specialist
FAILURE TO MEET ANY OF THE REQUIREMENTS STATED MAY RESULT IN REJECTION OF YOUR APPLICATION.
THE FOLLOWING DOCUMENT(S) MUST BE SUBMITTED AT TIME OF APPLICATION:
- Cover Letter
- Resume
- Employment Application
(available at https://weta.sanfranciscobayferry.com/employment)
WETA is a regional public transit agency tasked with developing, operating and expanding ferry service on the San Francisco Bay and with coordinating the water transit response to regional emergencies. San Francisco Bay Ferry, a service of WETA, operates ferry routes connecting the cities of Alameda, Oakland, Richmond, San Francisco, South San Francisco and Vallejo. More information is available at https://sanfranciscobayferry.com/media-center.
JOB DESCRIPTION
The Digital Communications Specialist manages WETA’s digital communications and marketing program and assists with all activities of the Public Information and Marketing Division. This position is a key part of making sure San Francisco Bay Ferry maintains high passenger satisfaction and that passengers and the general public are well-informed about WETA and the ferry service. This is a specialist class position that reports to the Public Information and Marketing Manager. Most work will occur in an office environment, with some occasional field work on the ferries and in the community.
PRIMARY RESPONSIBILITIES
- Social media content strategy and implementation
- Website content development and management
- Graphic design (in-house and collaborative work with outside consultants) for digital use as well as physical collateral
- Video development and production
- Advise and assist on paid digital marketing campaigns
- Assist Public Information and Marketing Manager on all relevant projects
- Back up Public Information and Marketing Manager on media relations tasks, including speaking to members of the media and planning public relations events
- Assist with technical production of WETA Board of Directors meetings and other public events or meetings • Assist other Divisions with passenger communication needs
- Assist other Divisions with passenger communication needs
KNOWLEDGE, ABILITIES AND SKILLS
Knowledge of:
- Marketing and public information principles, practices, and techniques.
- Principles of graphic design, short-form video production and web content.
- Public outreach strategies and campaigns.
- Social media tools and role of social media in communications programs.
- Concepts to solve complex problems and manage projects in creative and effective ways.
Job Type: Full-time
Pay: $82,080.00 - $117,256.00 per year
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Education:
Work Location: Multiple Locations
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