Job Description
Summary of the roleWe are seeking an ambitious Digital Marketing Strategist to join our growing team of Strategists. The core responsibility for this role is creating marketing strategies that help our B2B technology sector clients achieve their commercial objectives.
The ideal candidate will have both the technical know-how of SEO, PPC and UX, as well as the creative ability to craft strategies and choose appropriate tactics to deliver on the set direction. The ability to analyse data and gather insights is a crucial skill that is required to be successful in this role. Experience working with HubSpot would be ideal as you'll be required to help with consulting and onboarding clients on HubSpot.
You'll work particularly closely with our website projects team and the creative studio to craft best-in-class websites. Ideally, we're looking for someone who has experience with website information architecture and can combine SEO findings with sitemap recommendations. Moreover, practical knowledge of user experience best practices and buyer journey strategy will be a plus.
You will be proactive, seeing the client as an extension of our team. Never settling for average, you will always seek the best results as you immerse yourself in their performance and the market.
ResponsibilitiesYou will be supporting the Strategy team in digital marketing programme delivery.
This includes:creating marketing strategies which are closely aligned with inbound demand generation methodologycarrying out SEO analysis and crafting appropriate search engine channel strategycollaborating with the content team to plan content deliverablesleading the information architecture planning based on SEO research and customer needsparticipating in user experience development workshops, representing the set strategic directioncollaborating with the wider team to ensure collective, timely, and cohesive activity executionlearning and growing to be able to take on more responsibilities
Mandatory skillsA minimum of 2-3 years of digital in-house or marketing agency experienceBA or MA level in Marketing, Business or a related subjectExperience and fluency with B2B marketing platforms (e.g. LinkedIn) and website CMS systems (e.g. HubSpot), CRM systems (e.g. HubSpot), Google platforms (e.g. Search Console, Ads, Analytics) and SEO management tools (e.g. Ahrefs)Passion and strong understanding of the inbound marketing process/methodologyCreative, confident and positive approach to problem-solvingExcellent written and interpersonal communication skillsHigh attention to detailWillingness to learn and continuously develop as techniques and requirements advance and changeAlways looking for a solution or a better way to do things
Other detailsA competitive salary based on the experienceHybrid working (office based in Reading)25 days of holiday plus Bank HolidaysMedical insurance through Aviva that includes optical and dental coverFinish-early FridayPay-day pizzaCompany pensionPre-tax contributions to your pension - helping you plan for, you know, old ageTrust, transparency and flexibility
About BlendBlend are the #1 HubSpot website agency.
We help businesses grow their pipeline by combining exceptional HubSpot websites with inbound demand generation.
Since opening our doors in 2010, we've worked with hundreds of B2B companies and consistently observed a recurring theme: even the best marketing could be let down by an ineffective website.
That's why we're on a mission to deliver best-in-class websites and strategic, buyer-centric marketing, to provide our customers with a demand generation engine that fuels their pipeline.