Job Description
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About Us
Since 2016, Patchwork Health has been on a mission to make truly flexible and sustainable working a reality for all healthcare staff. Their fully integrated workforce management solution helps optimise outcomes for organisations, managers, staff and patients alike. Built by a team of dedicated healthcare veterans, and co-created with the NHS, their technology and services have been embraced by over 100 healthcare sites to date. Patchwork offers a range of different solutions, including temporary staff banks, which enable organisations to source temporary staff from their own pool of approved workers; ‘collaborative staff banks’, which help healthcare organisations team up with others in the same region to widen and share their temporary staffing pools; an innovative new rostering solution which enables more flexible, sustainable staffing for permanent healthcare staff; and an Agency Manager which makes it easier for managers to select appropriate temporary staff from external agencies when necessary. Patchwork Insights also provides managers with comprehensive data oversight, to monitor staffing trends, shift fill rates and pay rate escalations, and reliably plan ahead to prevent staffing gaps. Patchwork Health has been recognised as HSJ’s 2022 Staffing Solution of the Year, and have recently received the prestigious HSJ Partnership Award and the Spectator’s Economic Innovator of the Year Award. The Role
Patchwork’s Marketing Team is a critical contributor towards meeting our company growth plans. We're looking for a dynamic and forward-thinking Digital Marketing Manager to join our team.
In this exciting role, you'll be the driving force behind Patchwork’s digital demand generation efforts, bringing in a steady flow of new leads while boosting cross-selling and upselling opportunities with our loyal customers.
From website optimisation to paid social initiatives and driving our digital ABM programme, you'll play a pivotal role in helping us reach our ambitious growth objectives.
Key Responsibilities
Collaborating closely with various teams, stakeholders and third-parties to generate high quality leads and supercharge pipeline growth via all relevant online channels. Steering our digital marketing strategies, including SEO, SEM, paid social media and retargeting efforts. Running compelling email marketing campaigns and nurturing tracks that captivate our audience, and align with brand messaging and marketing goals. Managing our website and creating amazing landing pages that result in conversions. Leading the charge in demand planning, striving to ensure our marketing efforts seamlessly synchronise with product roadmaps and the evolving needs of our sales and customer care teams. Leveraging cutting-edge marketing automation tools to monitor lead progression, maintaining up-to-date contact lists and boosting conversion rates, all while staying aligned with our strategy and objectives. Analysing campaign performance metrics with a keen eye on ROI, using data-driven insights to refine and optimise future digital marketing projects.
Requirements Essential
Proven track record in digital marketing, coupled with the ability to collaborate effectively with sales teams to orchestrate multi-channel digital campaigns. Proficiency in enterprise-level software, along with confidence in mastering marketing tools such as Google Analytics (GA4), LinkedIn Sales Navigator, and HubSpot. Demonstrable experience in SEM, SEO, and social channels management, running paid ads and social paid campaigns. Experience with Content Management Systems (CMS) such as WordPress, HubSpot, Joomla, or Drupal. Proven experience in budget management and optimisation coupled with the ability to forecast outcomes accurately. Knowledge of B2B sales cycle, e.g. a good understanding of funnels and pipeline progression. Aptitude for innovation and a relentless drive to introduce fresh ideas and approaches. Prior experience of digital agency management. Exceptional communication skills, equally at ease working autonomously or as part of a collaborative team. Eagerness to work with multiple people and be a self-starter. Prideful in attention to detail. Ability and passion to work in a fast-paced scale-up team environment, embracing its challenges and opportunities.
Nice to Have
Knowledge of UX/UI is beneficial. Experience in a tech start-up/scale-up. Experience or knowledge of the NHS, healthcare, or healthtech industry. Experience or knowledge of workforce applications. Experience with SaaS products.
Benefits, Perks & Remuneration
Salary: £35,000-40,000 per annum
Hybrid and flexible workplace EMI Share Option Scheme Workplace Pension Scheme Tech Loan Scheme Work From Abroad (up to 5 weeks per year) Healthcare Cash Back Scheme Unlimited Professional &Personal Coaching Personal Learning & Development Budget Employee Assistance Programme Cycle Scheme Financial Coaching & Flexible Income Volunteering & Community Support Vibrant and fun London Hub with unlimited refreshments & games Access to co-working spaces across the UK
The Small Print
We are unable to provide individual feedback on each application. If you have not heard from us within two weeks, you have not been selected for an interview. We pledge to always provide feedback to applicants who interview with us.
Patchwork is an inclusive employer, and is committed to not only meeting legal requirements and standards, but our own diversity, equality, and inclusivity policies and pledges throughout all stages of the employee lifecycle. For more information on our pledges and policies, please refer to our website or reach out to Patchwork's Talent Team.
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